L'Oréal's Involvement with NFT Art, Female Artists and Women's Empowerment

L’Oréal Paris has curated their first NFT series by leading female digitally-native artists inspired by L’Oréal Paris Colour Riche collection, centered on female empowerment.

This auction featured five trailblazing female NFT artists – Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks – who have created pieces inspired by the shades of red - within the new L’Oréal Paris Reds of Worth by Colour Riche, range of lipsticks.

These five artists will retain 100% of the primary sales. A portion of the secondary market sales will be donated to support Women of Worth, L’Oréal Paris’ signature philanthropic initiative that recognizes every day women making extraordinary differences in their communities.

NFT Artists Inspired by Reds of Worth

Colour Riche

Reds of Worth Satin Lipstick


  • A portion of secondary market sales will be donated to Women of Worth